70 million viewers for season one of Phi - so far!
Jun 30, 2017
The final episode of Phi reached 3 million viewers within 72 hours on Puhu TV, pushing total viewing numbers for the series to over 70 million by the end of June.
These numbers put Ay Yapim's groundbreaking series among the most watched Turkish series anywhere during this spring, despite being exclusive to Puhu's online platform and benefiting from no traditional linear broadcast.
The first original content produced for Puhu TV, Phi has also contributed to a surge in the channel's success. Since the launch of the series Puhu has scored a number of new landmarks, with use of the platform more than doubling following Phi's initial release, and since then more than 20% of Turkey's entire internet-connected population tuning in to the series.
Other News
19th Jan, 2026
New LATAM Sales for I Am Mother
International distributor Eccho Rights has secured a new round of broadcast deals for the Turkish drama series I Am Mother (original title: Sandık Kokusu), continuing the title’s strong momentum across the Latin American region.
The latest agreements see the emotional, character-driven drama acquired by Record TV in Brazil, alongside new sales to Telemicro in the Dominican Republic, Venevision in Venezuela and Canal 5 in Honduras.
Produced by O3 Medya and originally commissioned by Show TV in Türkiye, I Am Mother has proven to be one of the most widely travelled Turkish dramas of recent years, resonating with audiences through its powerful exploration of motherhood, loss and resilience.
“I Am Mother continues to connect strongly with broadcasters across Latin America, where there is a clear appetite for emotionally rich, character-led storytelling,” said Barbora Suster, Head of Sales for LATAM at Eccho Rights.
14th Jan, 2026
Behind The Veil Secures Major LATAM Deal
Eccho Rights has secured a major pan-regional sales deal in Latin America for hit Turkish daily drama Behind the Veil (Gelin), following an agreement with leading media group Albavision. The deal marks a significant milestone for the series, establishing its first wide-reaching presence across multiple Latin American markets.
Under the agreement, Albavision has acquired Behind the Veil for five territories: the Dominican Republic, Paraguay, Bolivia, Peru and Ecuador. Produced by Film Yapım Merkezi for Kanal 7, Behind the Veil is the highest-rating daily drama ever produced in Turkey.
“This deal with Albavision represents a real breakthrough moment for Behind the Veil in Latin America,” said Barbora Suster, Head of Sales for Latin America at Eccho Rights. "Albavision’s scale and reach make them an ideal partner to establish the show across Latin America, and we see this agreement as the starting point for further expansion across LATAM.”