Eccho Rights completes string of new deals for The Promise
Nov 04, 2020
Hit Turkish drama series The Promise has been sold to new territories across Europe, Africa and LATAM. Viewers in Puerto Rico (Telemundo), North Macedonia (Kanal 5), Hungary (RTL Klub), Albania (DigitalB) and Morocco (2M) will soon be able to enjoy the hit series following deals brokered by international distributor Eccho Rights.
“The Promise continues to be one of our most in-demand properties” says Handan Özkubat, Director of Turkish Drama at Eccho Rights. “Into the third season we now have over 600 episodes for international broadcast, a hugely valuable asset for channels looking for fresh, long-running content during the pandemic.”
The Promise tells the story of Reyhan who promises a dying family friend that she will marry his rebellious son Emir, and straighten him out. Despite the hostility she suffers from her new family, Reyhan is determined to honour her promise.
Other News
1st Apr, 2026
Eccho Rights licenses over 3200 hours of Turkish Drama to Mexico
Eccho Rights has closed a major content licensing agreement in Mexico, delivering more than 3200 hours of Turkish Drama for one broadcaster’s schedule.
The extensive package features leading Turkish titles including daily audience favourites Legacy, The Promise (both from Karamel Yapım) and global hit Elif from Yeşil Yapım. Completing the line-up is the emotionally charged primetime drama Cennet from Süreç Film.
The deal brings together a slate spanning sweeping romance, high-stakes family conflict and long-running daily storytelling designed to build loyal audiences. Cennet centres on a young woman abandoned at birth who later finds herself entangled with the family that once rejected her, in a story driven by love, betrayal and buried secrets. Daily favouritesLegacy, The Promise and Elif add proven high-volume dramas built around enduring love stories, family loyalty and emotional twists that keep audiences coming back night after night.
Barbora Suster, Head of Latin America and Iberia at Eccho Rights, said:“Mexico remains one of the most dynamic and competitive drama markets anywhere. This package delivers a mix to support exactly that - globally successful Turkish titles that offer both primetime impact and daily consistency. We are delighted to strengthen our presence and to bring these beloved series to audiences across Mexico.”
30th Mar, 2026
New string of Behind The Veil deals in CEE
Eccho Rights has finalised deals in Poland, Bulgaria, Serbia, Montenegro, Romania, Moldova and Georgia for the smash hit daily drama series Behind the Veil.
Behind the Veil, produced by Film Yapim Merkezi for Kanal 7, is a powerful contemporary drama exposing the hidden emotional battles inside a marriage of convenience. Currently in its third season for Kanal 7, it has proved to be one of the most successful dramas in the daily segment, breaking a number of viewing records for the broadcaster and regularly scoring higher ratings than some of the biggest series on Turkiye’s major channels.
Berkin Nalbantli, Sales Executive for CEE and Africa at Eccho Rights: “Behind the Veil is a fantastic example of what makes Turkish daily drama so compelling - it combines deeply emotional storytelling with the kind of relentless narrative pace that keeps viewers coming back day after day [...]”
This latest deal highlights the continued strength of Turkish daily dramas across Central and Eastern Europe, where serialized storytelling and large episode counts provide broadcasters with dependable long term programming that keeps audiences engaged.