TURKISH DRAMA MOTHER TO SWEDEN
May 26, 2020
Eccho Rights have concluded a deal with Swedish public broadcaster SVT to place Medyapim drama series MOTHER in what is now a well-established Turkish Drama slot on SVT2. The series will air daily at 7.30pm starting in the autumn of 2020. This follows the earlier successes of Turkish series such as The End, Broken Pieces and Brave and Beautiful in Sweden. MOTHER is based on the Japanese series of the same name, a highly acclaimed and award-winning production, originally created in 2010 for Nippon TV. The Medyapim remake scored huge ratings for Star TV in Turkey during the 2016-17 season. Outside of Sweden the series is distributed by Global Agency worldwide.
“We first brought Turkish Drama to SVT in 2013 with The End and it created a great buzz. Sweden was the first Western European nation to take a bet on Turkish content and we feel proud of our role in creating what is now a regular daily slot for the national broadcaster. Moreover, in the years since that first deal, more and more channels and platforms across Europe have seen the power of having Turkish Drama in their schedules,” says Fredrik af Malmborg, Managing Director of Eccho Rights.
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The latest agreements see the emotional, character-driven drama acquired by Record TV in Brazil, alongside new sales to Telemicro in the Dominican Republic, Venevision in Venezuela and Canal 5 in Honduras.
Produced by O3 Medya and originally commissioned by Show TV in Türkiye, I Am Mother has proven to be one of the most widely travelled Turkish dramas of recent years, resonating with audiences through its powerful exploration of motherhood, loss and resilience.
“I Am Mother continues to connect strongly with broadcasters across Latin America, where there is a clear appetite for emotionally rich, character-led storytelling,” said Barbora Suster, Head of Sales for LATAM at Eccho Rights.
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“This deal with Albavision represents a real breakthrough moment for Behind the Veil in Latin America,” said Barbora Suster, Head of Sales for Latin America at Eccho Rights. "Albavision’s scale and reach make them an ideal partner to establish the show across Latin America, and we see this agreement as the starting point for further expansion across LATAM.”